Business Essentials Library


Your business began as an idea—and ideas are what will fuel future growth and success. The Business Essentials Library houses articles with fresh insights and strategies that can help your ideas flourish. In every article you’ll find advice and real-world examples from a variety of industry experts, consultants, scholars or veteran small business owners.


Finance & Accounting
Proper financing is the lifeblood of any business. Learn about best practices and common pitfalls for financing your small business.
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Marketing & Sales
How you position your products and services is just as crucial as what you sell. Learn how to master your business’s image through marketing and sales strategies.
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People & Places
Discover tips on everything from staffing decisions to health insurance to choosing the right location for your business.
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Strategy & Planning
Find out how to create, maintain or adjust your business goals, and then plot a course to achieve your vision.
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Technology
Technology can save you time and money or it can be a costly frustration. Learn how to separate the good technology investments from the bad.
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